In 2022, Squarespace will celebrate its 20th anniversary as the leader in website design and e-commerce. In preparation for this landmark year, Squarespace hosted an internal email marketing brainstorming session where company employees shared their ideas on what the best Squarespace email campaigns of 2022 will look like. The results are in, and these are the top 10 Squarespace email campaigns that were most often suggested. Learn how you can implement them today!
1. Use Of GIFS & Stickers in Squarespace Email Campaigns
One trend we’re seeing this year is the rise in GIFS and stickers as a way to engage your email subscribers and Squarespace email campaigns have done it well. These quick, quirky images can provide an emotional connection with your readers that a text-only email just can’t. The key is finding the right balance between fun and informative content. It’s also important to put these items in the right place in your email so they don’t overwhelm your readers or distract from the point you are trying to make. They should either be put at the head of your message or close to an offer.
Unique Illustrations: Instead of using stock photography that everyone else has, try working with illustrators who have a unique style to help set your emails apart. Depending on what kind of image will work best for your brand, there are many various styles accessible, from cartoonish doodles to clean watercolors.
2. Videos
Squarespace email campaigns have shown videos are one of the best ways to connect with customers. Not only are they more engaging, but they also give you a chance to showcase your products or services in use. Consider telling your story through video and sharing it with potential customers.
3. Multimedia Email
Multimedia Email is, as far as we are aware, the most popular marketing channel. But what if you want to get some social love on Facebook and Instagram too? What would you do if you wanted to make something original, like an illustration? One solution is to use mixed media, a strategy that we see a lot in the Best Squarespace Email Campaigns of 2022. It might be as simple as adding a link to your website or it might be as elaborate as creating custom art for your brand.
4. Interactive Elements
Squarespace email campaigns show that it’s important to add interactive elements to your emails, like quizzes and polls because they increase the likelihood that subscribers will engage with the email. They also assist you in determining the types of content that interest your subscribers. For example, if someone clicks yes on a poll question about whether or not they prefer watching movies at home or in theaters, then it’s possible that this person is more interested in entertainment news than other topics.
5. Converting Buttons
One of the best ways to generate conversions with your email marketing is by adding a converting button. The goal is to make it as easy as possible for people to do what you want them to do, so text links and buttons are the best way to achieve this. When your visitors click on a button, they’re taken directly from the email message into an online form where they can enter their information. For example, if you have a sales promotion that lasts for only one day or until supplies run out, then you should use a Shop Now button in your emails.
6. CTA Copy
To get the most out of your email campaigns, it’s important to provide a clear CTA. Always keep in mind that you want to point your readers on the proper path and encourage them to take an action. Buttons are a great way to do this because they’re visual cues and they provide more direct instructions than text alone. Try adding buttons like Visit Now, Get Started, or Sign Up to make it as easy as possible for customers to take action on your website.
7. Personalization
Personalization is the key to any successful email campaign. It’s not enough to just send out generic, cookie-cutter emails anymore—you need to know your customers inside and out. Start by asking what kind of things they might like in an email, and then personalize accordingly. You could include their favorite quote from a movie in your next newsletter, or suggest a new product you think they’ll be interested in. Most importantly, keep in mind that it’s about them, not you.
8. Animated Web Design Elements
One of the top points in Squarespace’s email campaign is that animated web design elements, such as animation videos, can be a great way to attract attention. They ca
n be used for a variety of uses. For instance, they can draw attention to a crucial call to action or emphasize particular characteristics. They are also often used as a welcome or introductory message that gets the viewer on board with your brand before you even start talking.
One company that did this well is Walmart. Their email campaign included a beautiful animated background showing their logo transforming into various items for sale. Giving you an idea of what kind of products they offer without having to read anything at all.
9. Luxury Brand Integration
As our society becomes increasingly global, it has become increasingly difficult to keep up with the latest trends. Luxury brands constantly stay on top of trends and search for fresh ways to engage with consumers. They use email and social media marketing campaigns as one method to do this.
For example, Louis Vuitton had a campaign where they sent out hand-drawn postcards with their logo on them. Which were then shared on Instagram by the customer. The hope was that if someone saw the postcard in their feed. They would go online to see if they could find it in stores. And many people did! Not only did it increase sales, but the strategy opened up a dialogue between the brand and its consumers.
10. Ecommerce Integration
Do you have an eCommerce store but don’t have the time to create a newsletter? With the new integration, your store will automatically be in sync with your email campaigns. This means that each time you add a product to your store, it’ll be added to the corresponding campaign. Plus, if you make any changes to an existing product, like changing the price or adding an item description for example. Then that change will also show up in your email campaign.
Conclusion
Squarespace has yet again shown itself to be the best platform for building high-quality, responsive websites. With a variety of themes and designs to choose from, there is no way anyone can compete with their offerings. And now with Squarespace email campaign ideas. It’s easier than ever to keep your customers engaged and informed about your latest news and offers. This business has an auspicious future.
