Search Engine Optimization is a free way to bring organic traffic to your website. But still, many of the site owners haven’t yet taken site optimization seriously in 2021. Probably, they are not aware of the fact that SEO is the best way to market your brand, blog, product & services over other digital marketing strategies.
Let’s see quickly why you should consider SEO over other marketing strategies even in 2021?
9 Quick Reasons to Consider SEO Over other marketing platforms
1] SEO is A Free Marketing Technique
Yes, you heard it right! SEO is a 100% free technique to promote your business without investing a single penny. It is possible if you understand the basics of search engine optimization and accordingly, you work for your blog or website SEO by yourself.
2] Get Inbound Leads
When you run PPC (Pay-Per-Click) advertising or other campaigns then you need to invest a good amount to get the clients. That process is also known as outbound marketing where you try to reach your potential customers by forcefully showing your ads to them. But the thing is reversed with SEO. If your business is properly optimized over the internet, your potential customers will automatically reach you for the solution to their problem.
3] Higher Conversion Rate
If you are handling the Search Engine Optimization project by yourself, for your blog or website then obviously you don’t need to invest any amounts. In this way, without investing any money, you will get clients for your business. This means you are paying nothing to earn a good client. That’s why SEO is considered the highest conversion rate optimizer tool in the world of internet marketing.
4] Consistent Flow of Traffic
Whether you go for Social Media or PPC advertising strategy, your ad will stop showing once it gets out of trend or your budget is exhausted. But it doesn’t apply with Search Engine Optimization because once your site starts to come on ranking, you will get a consistent flow of organic traffic there.
5] Hard to outreach your business
Once you are coming on the first page of Google SERP, it is nearly impossible for your competitors to defeat you. Because, what all the SEO strategies you have applied, is a bit harder for your competitor to understand or practice to outreach you.
6] The largest source of organic traffic
Google, Bing, Yahoo, and other search engines are the favorite platforms of users to get the information of their query. If your site is coming on the first page on any of these popular search engines, then undoubtedly, you will earn huge traffic. Which is not possible to get from other sources rather Search Engine Optimization.
7] Drive filtered traffic to your site/ blog
As SEO helps you to bring inbound traffic to your site or blog, it all happened because you are serving the content by targeting a specific audience category. So, consistently, your readers will understand the varieties of information you publish to your blog or site. And then, you will get that only the highly interested users are visiting your site rather than random users. This means it is a higher chance to get a better conversion rate through SEO if you are selling something on your site.
8] Decreases your Marketing & Advertising Cost
SEO works even if you don’t have money but you have the skill. If you are an entrepreneur or just started your blogging journey then nothing would be better than SEO to optimize your site and get popular with the time. With Search Engine Optimization, you have options to save investment by doing yourself or invest partially. You can share a few tasks like content writing, image optimization, etc with the freelancers or SEO agency or can do it yourself as well.
9] Convert Local Buyers
Every 2 out of 5 local users prefer to visit the nearby shop to buy something. And again, SEO is the only activity that helps the business owners to reach nearby people and make them potential customers. With time, the SEO algorithm is also updating itself to make the search easy for the users. So, why not opt for SEO and reach customers without any investments?
We hope these Top 9 Reasons To Consider SEO Over Other Marketing Strategies have given you clear ideas. Also, SEO is the best option to bring organic and consistent traffic to your site if you are opting for a working strategy. No doubt, there are several activities to do inside Search Engine Optimization and so, either you can handle everything by yourself or you can reach an SEO company to work on your behalf.
SEO helps the newly created websites as well as the old ones. If you are already following the updated SEO algorithms and working accordingly then you are going well. Otherwise, you can start learning how to optimize your site from today.
