There’s no question that pay per click advertising on Google is one of the most effective forms of advertising. You’re losing out on tens of thousands of prospective clients each month if your company doesn’t use it. Here are three major reasons why so many businesses choose to advertise on Google instead of spending their money elsewhere online.
1) It’s free to start
The reason why pay per click advertising on google is so popular is that it’s free to start. No complex software is required, and a free account will get you going. Further, you may use the Google Adwords Keyword Tool to discover the search terms that consumers enter into Google while looking for goods or services. And can get great results in a very short amount of time.
When you set up your ads, they will show up on the google search engine result pages when someone searches for those related keywords. The best part about this is that you only pay when someone clicks your ad, meaning that if no one clicks your ad, then you won’t have to spend anything! There is no minimum number of words per day like with content marketing. It all depends on how much cash you want to make and how quickly you want it.
2) The cost per click (CPC) is low
Pay per click advertising google has a low cost per click (CPC). This means you only need to spend a few dollars each day to see your ad show up on the search engine. You can even get started with pay per click advertising for less than $10. Pay per click advertising is quick. The process for setting up your ads and getting them running in just a few minutes. You can track everything from how many people saw or clicked on your ads, to how many leads you generated, and more.
Where other marketing channels have expensive setup fees, high minimum costs, or require long contracts that are difficult to cancel, pay per click advertising is easy and affordable to set up and run. Pay per click advertising targets relevant customers. Google automatically changes your ad based on what it believes potential customers might be looking for when they’re online. For example, if you own an ice cream shop and there’s a heat wave coming through town, then google will know to display ads about summer frozen treats.
3) The traffic volume is high on Pay Per Click Advertising on Google
Google’s position as the internet’s most popular search engine means that there are a lot of people using its services. More than 150 million Americans use it daily, according to a survey. This indicates that there are lots of potential clients for your company. All you have to do is present yourself to them. You’re not wasting money. If someone clicks on an ad but doesn’t buy anything or request any information. Then you haven’t wasted any money at all. You don’t have to worry about being charged by the click with pay per click advertising. Instead, you’ll only be charged if someone does what you’ve asked him or her to do. Your company will show up higher in searches.
When you advertise with google AdSense, google will help make sure that your company appears higher up on the page whenever someone types in keywords relevant to your niche. For example, if you run a dog boarding service and type dog boarding into the google search bar. Ads from competing companies may show up before yours because they are ranked higher. However, if you purchase pay per click advertising packages from google. Then you will appear at the top of the page even though you might be ranked lower than other businesses. It’s also worth noting that there are two ways to rank high on google pages: through site optimization (i.e., creating high-quality content) and through pay per click advertising packages with google Adsense.
Final word on Pay Per Click Advertising on Google
The three main reasons why pay per click advertising google is so popular are targeting flexibility, budget, and simplicity of use. This type of advertising costs much less than other types. You have a lot more control over the ads being shown to people. And it’s easy to manage where your ad appears with the cost.
